Many of the casino resorts on the Las Vegas Strip are like a self contained city, which lends to the mega resort moniker. All modern amenities, accommodation luxuries and entertainment venues that one could possibly imagine can be found inside the walls of the mega resorts. In recent years, Las Vegas has transformed from primarily being a gambling mecca to becoming a world class dining, entertainment and shopping destination. Many casinos on the Las Vegas Strip also host magnificent shopping malls that easily exceed the standards of malls in other major cities.
Modern casino malls tend to feature architectural elements that are designed to completely separate visitors from the reality of the outside world. This is accomplished by creating an artificial environment that is captivating beyond belief. The key word in this case is “captivating” because once a shopper enters the fantasy world mode, it is very easy to completely forget that the outside world exists! The high guest retention rate is achieved by means of creating an overwhelming fantasyland to roam around in, which acts as a complete escape from reality. Modern casino malls literally provide a high level of shopping satisfaction and a great selection that leaves no room to think about going anywhere else.
The Miracle Mile was one of the first modern casino shopping malls on the Las Vegas Strip. This mall originally was an entity of its own back when the host casino was the old Aladdin. The Arabic architectural design flowed into the Miracle Mile shopping area and this design was retained by the current host, Planet Hollywood.
Ever since the old Aladdin Casino transformed into the Planet Hollywood Casino Resort, the mode of the Miracle Mile property has been a bit more upbeat. One might say that the Hollywood theme brought all the loose ends together. The Miracle Mile now offers one of the best shopping, dining and entertainment venues in Las Vegas under one gigantic roof!
Just like the name suggests, the Miracle Mile offers 1 square mile of supreme indoor shopping! When the outdoor temperatures are in the triple digit range, hanging out in this vast air conditioned indoor mall is mighty appealing. Since the storefront facades look like buildings in a distant exotic country, this mall truly is a great escape!
The Miracle Mile is where the Planet Hollywood Theater can be found and as everybody knows, some of the biggest stars in the music industry headline at this place. In recent years, Britney Spears and J-Lo have filled the house. The official Britney Store is also located in the theater area.
The Zombie Craze was still going strong when the photos were taken for this article and one of the hottest shows on The Strip just happened to be Zombie Burlesque back then. Several popular entertainment venues can be experienced at The V Theater each week and it is best to get tickets in advance, because this is an entertainment hotspot.
For those who miss the old Riviera Casino, which finally closed its doors not long ago, one of the longstanding Riviera acts was moved to Planet Hollywood. The Crazy Girls burlesque show now has a home in PH. The famous “brass ass” Crazy Girls statue was moved to this site too!
There are bars, nightclubs and restaurants by the dozens in the Miracle Mile. The edible venues range from gourmet junk food and casual Mexican food to fine dining Italian and old school seafood restaurants. The watering holes vary from sports bars and cantinas to saloons that feature bull riding. Some of the bars even offer an educational experience, like pole dancing lessons at the Showgirl Bar.
Those who have not been to this city since the days of the old Aladdin Casino will be in for a pleasant surprise. The Planet Hollywood Casino Resort and the Miracle Mile Shops certainly are a better fit in modern times and this shopping haven is an entertaining place to be all day long. The Miracle Mile Shops is a nice cool oasis for beating the summertime heat and it is a good place to go on a spending spree after hitting a lucky jackpot!
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